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Brief: One Touch wanted to utilize the occasion of World Diabetes Day to build a bond with its TG. Insight: Diabetes is never restricted to the patient only. The concerns, precautions & sacrifices that comes along with it, are equally borne by the loved ones (family and friends). Idea: This World Diabetes day tell your loved ones how much their support means to you. Innovation Used: We gave our readers a chance to give thank you cut outs to their loved ones as a means to acknowledge their efforts.